THE TREND IS GOING IN THE RIGHT DIRECTION
CONSULT WITH BENEW
| EXPLORE YOUR CORE | EXPAND YOUR BRAND | COMMUNITY FOR UNITY |
Led by Trend Forecaster Betty Newman, BENEW will guide you in achieving your marketing goals by using fresh ideas for change to expand your brand strategy. These trends will give you greater connection to consumers, employees, and all who participate in your business.
PROCESS
EXPLORE YOUR CORE
The discovery phase is the most important work we will do together. We will help you to identify your authentic core and design strategic programs that ignite these values into action. We will do this by listening very closely to everything you have to say. We are active listeners.
EXPAND YOUR BRAND
We will articulate your vision and conceptualize a strategic program that achieves your marketing goals from awareness to loyalty and connects the physical and digital worlds for lasting impact. We set our sights on the big goals that move your audience into action.
COMMUNITY FOR UNITY
To reach your aspirations you will need the right activities and partners. Our 25 years of trend spotting and forecasting, promotional marketing and philanthropic experience enables us to connect the dots, strategize unique experiences and facilitate relationships.
IMPLEMENTATION
TRENDS FOR TRANSFORMATION
CHANGE MEDIA
POWERFUL PARTNERSHIPS
THE COMPANY WE KEEP
Fashion & Beauty
Avon
Beauty.com
Calvin Klein
Clairol
Clinique
Coty
CVS
Dove
Elizabeth Arden
Escada
Estee Lauder
Macy's
Garnier Nutrisse
Home Goods
Kohl's
Lacoste
Loreal USA
Levi-Strauss & Co
Little Mismatched
Mary Kay Cosmetics
Movado Group
Nautica
The Neiman Marcus Group
Olay
Proctor and Gamble
Ralph Lauren
Revlon
Saks Fifth Avenue
Shisheido
St. Ives
The Art of Shaving
Tiffany & Co.
Victoria's Secret
Vera Wang
Unilever
Media & Entertainment
Advertising Age
Allure
Architectural Digest
Bon Appetit
Channel Thirteen-Public
Conde Nast
Cosmopolitan
Country Living
Disney
Ebay
Glamour
GQ
Harper's Bazaar
Money
More
Netflix
New York Magazine
People
Redbook
Seventeen
The Hearst Corporation
The New York Times Magazine
The New Yorker
The Wall Street Journal
Traditional Home
W Magazine
WNET Radio
Museums
American Folk Art Museum
Mass MoCA
Metropolitan Museum of Art
Museum of Science and Industry
St. Louis Museum of Art
Spirits, Beverages, & Foods
Absolut Spirits
Dole
Cliff Bars
Chobani
Godiva Chocolatier
Hershey's
Kraft Foods
Pernod Ricard USA - Seagram's
Robert Mondavi Wines
Woodbridge Winery
Patron Spirits
Pure Leaf Tea
Lavazza
Technology & Finance
Alliance Capital Management
Audible, Inc.
CitiBank
East Rock Capital
Kargo
LeapFrog
Microsoft